Utilities Increasing Their Use of Social Media

:: June-29-2011 ::

Utilities are increasing their use of social networking platforms such as Twitter, LinkedIn and Facebook.

Utilities are increasing their use of social networking platforms such as Twitter, LinkedIn and Facebook. An energybiz article discusses electrical utilities increasing their use of social media as a means to make customers aware of outages and to provide energy efficiency tips.

The article sites an example of Southwestern Electric Power Company who utilized Facebook to generate support for a coal-fired power plant which is now under construction in Arkansas.

Social media is being used to establish a more direct link with customers for the purposes of customer service and information exchange.

Rodan Energy has stepped up its social networking presence in 2011 with its Twitter, Facebook and LinkedIn profiles. Follow Rodan here:

Twitter
@rodanenergy

Facebook
http://www.facebook.com/pages/Rodan-Energy-Solutions/162207480508851

LinkedIn
http://www.linkedin.com/company/rodan-energy-solutions-inc.