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Powerstream and Rodan Energy Launch Demand Response Program

York Region, ON, Canada, February 7th, 2007 - PowerStream Inc. in partnership with Rodan Energy & Metering Solutions Inc. is launching a Demand Response Program to deliver electricity load management programs to PowerStream’s customers while improving system reliability in the area. 

Building on the provincial mandate to include 1350MW through Conservation and Demand Management initiatives from Ontario’s power supply by 2007, this program enlists the participation of large commercial, industrial and institutional energy customers in Markham, Richmond Hill, Vaughan and Aurora. Through participation in Rodan’s enerShift program, this sector, which accounts for over 65% of the demand in this region, can take an active role in taking pressure off the electricity grid by curtailing usage during periods of high demand. A similar program was launched by Rodan last August to improve system reliability in the Northern York Region.

“Our primary commitment is to ensure the quality of service to our customers. This Demand Response initiative is one of a number of programs we are developing in response to customer feedback,” according to Patrick Guran, PowerStream's Chief Energy Conservation Officer. “Given Rodan’s success with the OPA’s York Demand Response initiative, we feel Rodan is uniquely qualified to implement this program for our consumers.”

“We are extremely pleased that Rodan is able to work with PowerStream and include its customers in our enerShift portfolio,” stated Paul Grod, President of Rodan Energy.  “Demand Response is quickly emerging as an effective solution in managing system reliability issues and reducing the cost of power in Ontario.  This program is designed to provide needed flexibility in system planning at the local level and further integrate DR as a critical component in Ontario’s Power Supply Mix.”

To participate in this program, qualifying commercial and industrial customers are encouraged to visit www.enershift.com or contact Caroline Lofthouse of Rodan Energy (see details below).

About PowerStream
PowerStream Inc. is one of the largest local electricity distribution companies in Ontario, providing service to more than 225,000 residential and business customers in the municipalities of Aurora, Markham, Richmond Hill and Vaughan.  It is an incorporated entity, jointly owned by the City of Vaughan, and the Town of Markham.

About Rodan
Rodan Energy and Metering Solutions Inc. is a leading metering and energy management solution provider.  Combining its expertise in metering, data management and demand response, Rodan is enhancing grid reliability and price responsiveness in Ontario’s electricity sector.

Media Contacts:

Rodan Energy
Caroline Lofthouse,
Communications Coordinator
Phone: (905) 625-9900 ext. 248
Email: caroline.lofthouse@rodanpower.com

PowerStream
Eric Fagen,
Corporate Communications Manager
Phone: (905) 417-6910
Email: eric.fagen@powerstream.ca

 

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